Monday, February 28, 2011

7 Things You Should Know Before You Turn Your Passion into a Business

Design your life around your passion.

Now this is the gold. In other words, make your lifestyle your business. I quit TV producing to open up an organic raw vegan restaurant in Los Angeles because I wanted to eat and live a more holistic and natural lifestyle. I did a four year run with the restaurant and there were times, I would be at the beach while my employees handled my restaurant. That's the lifestyle I wanted. I wanted to be able to go to the beach and still make money. So figure out how you want your life to look like and design your passion and your business around it.

Be Authentic.

Authenticity is like the new sexy. When people are authentic, they will buy from you, they will support you, and they will follow you wherever you go. Consumers are smarter now more than ever and we want to know where our dollars are being spent, so work on your authenticity. What is authenticity? According to Norma T. Hollis, America's Leading Authentic Voice Doctor, authenticity is the key to finding your life's purpose and communicating it with extraordinary power.

Stay in the conversation of who you are, what you are doing, and what you are want.

The wealth is in the conversation, not the conversation we have via text, email, Facebook, or Twitter. Even though these are wonderful opportunities to market and advertise your business and events and projects, the wealth is in the conversation you are having with people, so stay in the conversation of who you are, what you are doing, and what you want in life. And be authentic about it.

Keep money on the mind.

Cultivate a wonderful relationship with money now. If you don’t you will surely not make a good living doing what you are doing. Cultivating a good relationship with money means you realize what money can do for you and your business and for the world. It gives you spending power to re-invest in your business, to offer more services and products to your consumers, and to live the lifestyle that you desire which makes you a happier person and people want to buy from happy people.

Know your partners. (not your competition)

Passion cannot compete, so I don’t look at what people do in my field as competition. They are teachers, lessons, people who I can network with, partner with, create joint ventures together with, etc. Know who they are and meet them. Have a conversation with them. Tell them what you are up. They might refer a client to you or a business opportunity or give you some advice.

Reach out to your Community.

From time to time, reach out to your community and get an idea of what they want or expect from you. It’s a humbling experience, but one you might want to practice from time to time.

Invest in yourself.

Attend trade shows, networking events, hire a coach, take a teleseminar, whatever it takes to keep educating yourself and learning. Learning doesn't stop with school and for an entrepreneur it is always evolving. Enlist a team of mentors, coaches, friends, etc around you who consistently offer you advice, suggestions, knowledge, resources, and information.

Nwenna Kai is teaching an online workshop on Turning Your Passion into a Business Workshop, on Tuesday, March 1st, @ 6 pm PST, 9 pm EST.

To register for the workshop, visit

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